#1 It is too complicated.
During the 2008 Presidential Campaign’s of Senator Barack Obama and Senator John McCain there were two competing messages. Come on say them with me: “I am a Maverick.” and “Yes We Can!” (with a big side dish of HOPE). People spent too much effort defining, “What is a Maverick?” and “Do I like Mavericks?”. The message of , “Yes We Can!” was quickly understood and made hearing the complete message easier.
#2 No one is actively repeating it.
Only one message was truly engaging to the supporter. “Maverick, Maverick, Maverick” just doesn’t have the effect of “YES WE CAN – YES WE CAN – YES WE CAN!” In business we call this word of mouth advertising. If no one is talking about you demise is only a moment away. Remembering your message because its easy and then being able to repeat it is essential.
If you doubt these two reasons watch the bird below. Maybe he shows you better than I can tell you.
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